Article 5(1)(a)
CurrentFrom 2 Feb 2025Do Not Use Manipulative or Deceptive AI Practices That Cause Significant Harm
Applies to Provider; Deployer.
- Actors
- ProviderDeployer
- Themes
- Governance & Accountability
Tracker Networks Guidance
Your organization should not place on the market, put into service, or use an AI system that uses subliminal, purposefully manipulative, or deceptive techniques in a way that materially impairs informed decision-making and causes, or is reasonably likely to cause, significant harm.
Official text
(a) the placing on the market, the putting into service or the use of an AI system that deploys subliminal techniques beyond a person’s consciousness or purposefully manipulative or deceptive techniques, with the objective, or the effect of materially distorting the behaviour of a person or a group of persons by appreciably impairing their ability to make an informed decision, thereby causing them to take a decision that they would not have otherwise taken in a manner that causes or is reasonably likely to cause that person, another person or group of persons significant harm;
Suggested controls
AI Inventory and Use-Case Classification
Maintain an inventory of AI systems/use cases and classify them by regulatory role, use, risk category and relevant conditions.
Prohibited AI Practice Screening and Approval
Screen proposed AI systems and use cases for prohibited practices before procurement, development, deployment or material change.
Acceptable AI Use and Prohibited Practices Policy
Define organisational rules for acceptable AI use, prohibited practices and escalation.
Related risks
Use of Prohibited AI Practices
The organisation may develop, procure or use AI in a manner prohibited by applicable AI regulation.
AI-Related Fundamental Rights or Discrimination Harm
AI use may create discriminatory, unfair or other material adverse impacts on individuals or groups.
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